Top 10 CEOs in Spain 2022

Luis Ponce Vizcaíno – Top 10 CEOs in Spain

Marbella Mountain Resorts’ Luis Ponce Vizcaíno was awarded a distinguished recognition and joined an exclusive club of exceptional business leaders in Spain across different industries who guide organisations to their future by setting benchmarks across several key parameters. On behalf of the whole staff, we congratulate Luis on his outstanding work and celebrate the significance of the award. We will also share a short interview with him, conducted by CEO Insights Magazine.

Brief us about your professional journey. What have you learned from your previous work experiences?

After completing my degree in international hotel management, I started travelling the world, working at hotels in places like New York, London, and Madrid. It was clear to me that all the experience I was acquiring would help to create my own business.

In my previous position within a private company, I was already an intrapreneur, responsible for identifying areas for improvement, with an annual project pipeline of more than 90 innovation projects, Blue Ocean and lean operations improvements.

I’ve always tried to enjoy the journey and let my firm grow organically without losing sight of its ADN: to serve and satisfy the most demanding clients. How can you satisfy your customers without really enjoying what you do?

What is the current market position of Marbella Mountain Resorts? What are the latest hospitality trends you follow?

We have reinvented the travel industry by offering our clients the finest luxury villa rental experience with seven-star, hotel-like services. The sector has evolved rapidly, and our clients’ expectations have increased dramatically over the past few years. This is actually an opportunity for us, because our Director of Hospitality comes from the hospitality industry as well, and he runs the whole operation as a boutique hotel chain. Every guest is appointed with a Guest Experience Manager who will greet them upon arrival and will be available 24 hours during their stay.

We believe that hospitality is not only about enjoying impeccable service and luxurious amenities, but also about experiencing meaningful local experiences and accessing benefits that money cannot buy. For our clients’ privacy and security, it is critical; for that reason, we provide 24-hour security service at the majority of our properties. We also have our own helicopter service.

Tell us about your leadership approach and your success mantra in your professional career.

When it comes to managing teams, I follow a coaching-mentoring leadership style in which I open the door first, anticipate the obstacles my team will face, design a lean process accordingly, and delegate.

I like to develop a workplace that allows people to feel comfortable and empowered enough to make their own decisions and control their own time. For this, clear objectives are made, red lines are drawn, bulletproof processes are designed, and additional innovation projects are worked on the side.

We work with the standard procedures of a big business, but the adaptability and flexibility of a startup.

How do you keep your team in tune with the main visions and missions of Marbella Mountain Resorts?

We are a relatively young company, and nearly the whole executive staff has been involved from the very beginning. The team has actively contributed to the company’s growth by implementing their own improvement initiatives and adapting to the company’s gradual evolution.

We are a leading hospitality company. We are pure hoteliers; we sincerely enjoy every client that we welcome, every service that we provide, and we are proud of every Luxury Villa that we manage.

About Luís:

“I try to be an example to follow, an inspiring leader and the image of the company in which they see themselves reflected and motivated”

• Hobbies: Dogs, Horses, Motorbikes, Golf, Tennis,
  Classic Cars

• Favourite Cuisine: Spanish and Mexican

• Favourite Book: Captain Alatriste- Arturo Perez
  Reverte

• Favourite Travel Destination: New York

• Awards and Recognition: Best Luxury Villa
  Rental Provider – Lux Life Global Hospitality Awards