How will the ultra-rich holiday in 2025?

At Marbella Mountain Resorts, we make it our business to keep our finger on the pulse of the latest luxury travel trends so that we can cater to our discerning clients’ needs and wishes. Our raison d’être is to create memorable holidays with the perfect combination of ingredients: luxurious accommodation and amenities, impeccable ultra-personalised concierge service, and immersive cultural experiences – all meticulously tailored to each customer’s personal taste and whim.

So what’s in (and out) when it comes to ultra luxury travel?

Although extravagance and excess are often trademarks of the super-rich, it seems that superficial luxury is going out of fashion when it comes to travel. There is no doubt that the product and service have to be excellent, and from there we can talk about other added values. Today’s ultra-high-net-worth individuals are increasingly prioritising exclusivity, privacy and personalisation, and seeking out unique, authenticity cultural adventures. Luxury hotels in standard tourist locations no longer fit the bill; instead, the wealthy traveller wants deluxe private accommodation and transport, bespoke experiences that go beyond the norm and destinations that are off the beaten track. 

1. Exclusivity

Home away from Home? NO Please! The ultra-rich seek high-end holiday experiences far from the crowds, with exclusive access to locations and events, and personalised itineraries.

Contemporary luxury not only refers to material goods, but also to the availability of free time, the possibility of enjoying unique experiences and the search for well-being and personal satisfaction and that is what is reflected in trends such as high-impact tourism. , high-end gastronomy, well-being and personalised services.

• Private invitations and behind-the-scenes access to cultural landmarks, events in hidden places not frequented by tourists. 
• Unique, tailored opportunities, such as expedition cruises and exotic destinations.
• “Extreme” adventures, for thrill seekers and intrepid explorers wishing to test their mettle, by exploring less hospitable or accessible environments, practicing extreme sports or honing their survival skills.
• Learning about the history of the region through gastronomy, wine culture.
• Feel like a local owner- renting a private villa with 5 star hotel like services.

Marbella Mountain Resorts is at your disposal to plan your Andalusian adventures from A to Z. Take your pick of our exclusive experience days or unwind on our 4-day Yoga and mindfulness retreat set amidst the stunning scenery of Ronda, a Wine Tourism day to get a good taste of Andalusian wines,  Or trust us to curate a tailored programme that will exceed your expectations; so you can focus on making cherished memories. 

2. Privacy

An absolute priority for (multi)millionaires is secure, private accommodation and transport, with total discretion guaranteed. The brief is quiet, understated luxury in remote locations with private access, where the rich and famous and their entourage can keep themselves safe and away from the public eye, so that they can enjoy their holidays in total peace.

Luxury Private villas provide security and seclusion, alongside state-of-the-art facilities, spacious interiors and exteriors, stunning scenery, and personalised concierge service. A home from home with every comfort and oodles of luxurious extras, perfect to relax with or entertain family or friends. With workcations becoming increasingly popular, longer term villa rentals also offer the option of combining work and pleasure in paradisaical locations. 

If you have a soft spot for Spain, you’re spoilt for choice when it comes to private luxury accommodation. Our luxury holiday villas in Andalucía are as diverse as its landscapes: from beachfront sanctuaries to mountain retreats, authentic rustic charm to sleek minimalism, traditional to contemporary, or a delightful hybrid of styles. Whatever you decide on, all our villas have one thing in common: stunning design, lavish amenities and breathtaking views. We have curated a portfolio of ultra luxury villas in exclusive developments across Andalucía, including the renowned La Zagaleta country estate – the most luxurious, private and secure residential resort in Europe, located in the hills above Marbella. La Zagaleta’s spectacular properties are fit for royalty, and together with its outstanding golf, tennis and riding facilities, gourmet restaurants and breathtaking views, it is an extremely desirable holiday destination for the well-heeled.

Private yachts: superyachts are an increasingly appealing holiday option with the super-rich, especially in the placid waters and balmy climate of the Mediterranean and Caribbean. These veritable floating palaces offer total privacy, providing their guests with every imaginable luxury and service, as well as the convenience of helicopter access. 

VIP transport: travelling on a private charter flight affords the comfort, privacy and security that are lacking in commercial flights, alongside personalised service and many other extras. Time-saving luxuries are a non-negotiable for the rich, so the speed and convenience of a private helicopter are part and parcel of a luxury holiday.

Marbella Mountain Resorts caters for all your logistical needs. We can whisk you by helicopter to your chosen adventure and back to your villa at your convenience; or if you prefer to stay on terra firma, one of our designated chauffeurs will be on hand throughout your stay.

3. Cultural immersion

We serve our clients during a very specific period of their lives, the holidays. Vacations are a very particular, limited and special moment where we want to free ourselves, nourish ourselves with life, feel again, learn about new cultures and connect with our true self, or even better, be another person for a while.

Superficial tourism is out, and cultural engagement is increasingly in demand among VIP travellers, who long for a more meaningful connection with their vacation destination. Whether it’s getting involved in conservation efforts, respecting the environment by choosing eco-friendly and sustainable options, or connecting with locals through tailored cultural activities, these rewarding experiences are the perfect opportunity for families and friends to spend quality time together and create lasting memories.

Are you a wine connoisseur, enthusiast or occasional sipper? Whatever your predilections when it comes to wine, you’ve probably be excited to learn more about Andalusian wines.  Marbella Mountain Resorts are specialists in creating bespoke luxury holidays and authentic Andalusian adventures. Andalucía’s architectural marvels, diverse landscapes, and unique blend of cultures reflected in its music, dance and cuisine, offer a truly authentic experience that echoes the soul of southern Spain.

The concierge department at Marbella Mountain Resorts organises excursions to other cities with a private guide, such as Ronda, Granada, Seville or Tarifa, where it also has extraordinary villas.

4. Hyper-personalisation

The super-rich favour boutique operators who fully understand their needs and preferences and can anticipate and meet their holiday expectations. VIPs want luxury concierge service providers they can trust to craft a perfectly personalised luxury holiday experience in South Spain. 

We at Marbella Mountain Resorts do our utmost to nurture our relationships with our customers so that we can confidently and expertly advise and serve them. Our repeat customer rate is over 50%, with many returning year after year. We have been delighted to serve and build new relationships with different generations of the same families over decades, providing a ultra personalised concierge service. 

With our matchless offer of luxury villas, exceptional tailored hospitality & concierge service throughout your stay, and expertise in curating unique experiences to showcase Andalucía’s captivating cultural and natural heritage, you’re guaranteed a holiday to remember. We go the extra mile to ensure total satisfaction. You imagine it, we’ll make it a reality.

Are you ready to embark on an amazing Andalusian journey? Get started by contacting us at: tourism@marbellamountainresorts.com 

Click here to explore more about our luxury villas to rent in South Spain >>