At Marbella Mountain Resorts, we make it our business to keep our finger on the pulse of the latest luxury travel trends so that we can cater to our discerning clients’ needs and wishes. Our raison d’être is to create memorable holidays with the perfect combination of ingredients: luxurious accommodation and amenities, impeccable ultra-personalised concierge service, and immersive cultural experiences – all meticulously tailored to each customer’s personal taste and whim.
So what’s in (and out) when it comes to ultra luxury travel?
Although extravagance and excess are often trademarks of the super-rich, it seems that superficial luxury is going out of fashion when it comes to travel. There is no doubt that the product and service have to be excellent, and from there we can talk about other added values. Today’s ultra-high-net-worth individuals are increasingly prioritising exclusivity, privacy and personalisation, and seeking out unique, authenticity cultural adventures. Luxury hotels in standard tourist locations no longer fit the bill; instead, the wealthy traveller wants deluxe private accommodation and transport, bespoke experiences that go beyond the norm and destinations that are off the beaten track.